Fira is the capital of Santorini. It can be found on the west coast of the island, on the caldera cliffs opposite the volcano. Modern day Fira is the cultural and commercial center of the Santorini. Although geared around the tourist industry, perhaps more so than other areas on the island, there is much about Fira worth taking a look at.
Apart from the museums, galleries and cultural events, it has the island's largest shopping center and the biggest choice of dining out and entertainment. Fira heads the nightlife section - many bars and cafes are actually on the caldera, whilst others, as well as the large clubs, are tucked into quaint cobbled streets weaving through the town.
There is so much to choose from and so many places to explore. The whole of the Fira Caldera is connected by a path at the cliff edge that starts just above the Mayor's office and finishes up on the hill at the Nomikos Conference center. The volcano can be seen from every point, as can the mesmerizing sunsets. Sunset time in Santorini seems to be the only hour of the day when everything, and everyone stops moving.